....Who cares about substance? If the presentation is good, why worry about the content? People are too easily influenced by appearance. We like our bankers in suits and our plumbers in overalls. Who cares whether their bonds are backed or their fittings are cheap as long as they look the part. Of course, if the money (or the water) runs out we get keen on credentials. But even then, we seek help from someone wearing an even sharper suit or a smarter set of dungarees.
Watch for things that look the part but are not as they appear. In the world of experts and in your personal life alike, judge on the basis of actions not words and promises.
Nature is not human hearted (Lao Tzu)
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