....the next big thing? Whatever it is, the chances are it won't stay big for very long. Trends and fashions rarely do. They come along in a grand parade accompanied by trumpets and drummers. We all make a fuss about them - and then they go again. So they are not really such big things after all. (Let me introduce you to the wonderful world of the Tamagotchi.......ummm, point made me thinks!!)
If a big deal is being made by something or someone in your world, temporarily that may be appropriate. But in the bigger scheme of things, it's most likely not so crucial.
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