....necessarily the most expensive. People pay a lot of money for brand names and reputations. In the process, they often overlook alternatives that are actually of a higher quality. Champagne, for example, is a region of France that actually produces a lot of unexceptional wine. Some wonderful stuff comes from there, too, of course, but... well, you see my point.
Be careful not to get taken in by appearances. Don't make assumptions. Don't accept empty reassurances, just because they are being made in a seductively familiar tone of voice. Use initiative. Dare to be different.
We are twice armed if we fight with faith (Plato)
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