.... gifts, and presents, don't we? They are a good example - we want them to be pristine. If the box or the packaging is battered, we feel that it does not make an appropriate offering - even though we know that within moments of handing it over those bits of card and plastic will be consigned to the rubbish. We want the wrapping paper to look right too, yet it is the very first thing to be removed and discarded.
We should always take care not to value presentation more highly than content.
People are funny: They spend money they don't have, to buy things they don't need,
to impress people they don't like.
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